The UK Plaid Project is a unique experiential education project engaging students in  the Department of Retailing and Tourism Management (R TM) in product development from creative inception to finished product.

The project began during the spring 2008 semester in two courses in the department. Students in Problem Solving in Merchandising designed 35 plaid patterns from which 4 finalists were selected for consideration to be the official UK Plaid. Through online voting, the official plaid was selected in May 2008. Approximately 12,000 votes were cast during the two-week process. The winning plaid was designed by RTM students Christina Criollo and Jena Everhard.

Students in Customer Relationship Management designed UK Plaid Project logos for use on apparel and accessory items produced using the official UK Plaid. Elements from three logo designs were selected for incorporation into the final tag. The designs were created by RTM students Cyntrale Johnson, Kristin Kover, Erin O'Brien, and Whitney Whitmer.

Beginning fall 2008, students in Merchandise Strategy Analysis designed products for consideration for production. Their ideas were presented to the advisory board who selected the next products to be produced. Since then students annually in this class have created product designs for the advisory board to review and to select additions for the product line.

As the project continues, additional courses in Merchandising, Apparel, and Textiles are engaging students in activities associated with the official UK Plaid. Past projects have included designing store window displays using UK Plaid products and brand strategy development.

The project is led by Dr. Scarlett Wesley, Associate Professor and Nelda Moore, Advisory Board Chairman.
Please contact them for additional information at or